The six-week Era Animal Wellness Certification plus the complete salon implementation system: the assessment, the consultation framework, the client materials, and the business setup to run it starting week one.
Reserve My Founding Cohort Seat Founding cohort seats are limited. Enrollment closes when the cohort fills.For years the only way to earn more has been to do more. Faster hands, more dogs, less recovery time. That math has a ceiling, and you are the one who pays for it.
You see the skin change. You feel the coat shift. You catch the behavior that is different this time. Nobody trained you to say it out loud, and nobody is paying you for knowing it in the first place.
You were never "just a groomer."
Pet parents are spending more on prevention than ever. Groomers already have the relationship, the recurring visit, and the trust. What has been missing is a structured, scope-safe system that turns everyday observation into a real service clients can book and pay for.
The 14-question Dog Dosha Quiz across five categories, with consistent scoring logic. Not opinion, not intuition. A repeatable instrument any certified practitioner can run.
A six-step consultation sequence that turns a completed assessment into a documented wellness plan, with or without a product attached.
Intake forms, recommendation sheets, aftercare materials, pricing frameworks, and client scripts, so the service is bookable in your salon instead of living in a binder.
Weeks one and two build the assessment foundation. Week three turns completed results into a full client consultation. Week four proves the value stands alone. Weeks five and six cover ethical selling and implementation.
The five pillars, constitution versus current state, and scope of practice.
Fourteen questions, five categories, scoring logic. The technical core of the credential.
The six-step live consultation sequence, start to finish.
Proving the consultation carries value with or without a product.
A three-level recommendation ladder that never feels like a sales script.
Pricing, booking, seasonal reassessment, and the final case review.
Certification outcome: students who successfully complete the final case review earn the Era Animal Wellness Founding Practitioner, Level 1 credential.
This is not a course you watch. It is a credential, a toolkit, and a launch plan delivered together.
| What You Get | Value |
|---|---|
| Six live weekly sessions with direct instruction and graded feedback | $3,600 |
| The Dog Dosha Quiz: full administration guide and scoring key | $1,800 |
| Consultation framework built directly on assessment output | $1,400 |
| Product-free recommendation guide | $900 |
| Ethical product integration scripts, all three levels | $900 |
| Client intake forms, wellness profile template, and case documentation | $1,200 |
| Mini Wellness Check-In framework, recommendation sheets, and client aftercare materials | $1,800 |
| Spa upgrade frameworks and retail bundle blueprints | $1,100 |
| Founding bonus: three months of Era Monthly Wellness Revenue Packs | $891 |
| Founding Practitioner, Level 1 certificate on completion of final case review | Included |
| Priority access and founding pricing on future Level 2 training | Included |
| Total value | $13,591 |
Optional add-on, purchased separately: the Backbar and Retail Starter Kit, with ready-to-use spa products and retail cards matched to assessment patterns.
We are being precise about this because you deserve real numbers, not a promise dressed up as data. Here is exactly what we have, and exactly how narrow it is.
Monthly revenue increase and a 6.4 percent improvement in profitability at a single founding salon, before any dedicated ramp-up.
An 11.7 percent increase over the same period in June at that same salon.
Scope: one salon, partial rollout, two short measurement windows. These are early results from a founding location, not an averaged outcome across many salons, and they are not a projection of what your salon will earn. Your results depend on your client base, your pricing, and how fully you implement. We are enrolling a founding cohort precisely so we can build a broader body of evidence.
In exchange for being first, giving us honest feedback, and helping shape the case studies that come next.
One-time founding cohort investment. Total stack value $13,591.
Enroll in the Founding Cohort Secure checkout. You will receive your onboarding email and cohort schedule immediately after enrolling.The ongoing Era support membership, which covers business coaching, social media, client newsletters, wellness updates, and tech maintenance, is a separate monthly subscription and is not included in this price. Your three included Revenue Packs are a founding bonus, not an ongoing membership.
No, and that boundary is taught explicitly. This certification covers grooming-related observation, structured wellness assessment, and product-free and product-supported recommendations. It does not include diagnosis or treatment of medical conditions. Week one and week six both cover scope of practice and when to refer a client to a veterinarian.
One live session per week, plus a practical assignment you complete with dogs you are already grooming. The assignments are designed to happen inside your normal workday rather than on top of it.
Sessions are recorded and posted for the cohort. You will still need to submit assignments on schedule to stay eligible for the final case review.
No. Week four exists specifically to prove the consultation carries value with no product attached, and you will build a complete product-free recommendation plan before product integration is ever introduced.
We cannot promise that, and we will not. What we can show you is the early data from one founding salon during a partial rollout, which is on this page with its scope stated plainly. Whether the system earns back your investment depends on your client base, your pricing, and how completely you implement it.
You will receive a confirmation email with your cohort start date, session schedule, and access to your onboarding materials so you can start before week one.
Three months of Era Monthly Wellness Revenue Packs are included as a founding bonus. The broader Era support membership, which covers ongoing business coaching, social media, newsletters, wellness updates, and tech maintenance, is a separate monthly subscription you can add at any time.
Refund terms are outlined in full at checkout. Please review them before you complete enrollment, and reach out if anything is unclear.
Not anymore. Groomers need better tools, better language, and better systems to support the everyday wellness patterns they already see. That is Era Animal Wellness, and this is the founding cohort.
Reserve My Founding Cohort Seat Seats are limited. Enrollment closes when the cohort fills.Era Animal Wellness provides education, business systems, and wellness observation training for grooming professionals. It does not practice veterinary medicine and does not diagnose, treat, cure, or prevent any disease. Certified practitioners are trained to refer clients to a licensed veterinarian when veterinary care is indicated.